Example 1

It's Monday morning at 10:00 AM and there are 5 households. Out of them, 3 households consume content, with a total of 6 viewers in total amongst all the households.

3 HOUSEHOLDS of Cumulative Audience - Reach
- (3/5) x 100 = 60% of Cumulative Audience - Reach
6 VIEWERS of Cumulative Audience
- (6/12) x 100 = 50% of Cumulative Audience - Reach

If you wanted to calculate the Cumulative Audience - Reach of a single content, we follow the same formula.

2 HOUSEHOLDS › (2/5) x 100 = 40% Ca-Reach Households
3 VIEWERS › (3/12) x 100 = 25% Ca-Reach Viewers

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Example 2

It's Monday morning at 11:00 AM and there are 5 households. Out of them, 5 households consume content, with a total of 5 viewers in total amongst all the households.

5 HOUSEHOLDS of Cumulative Audience - Reach
- (5/5) x 100 = 100% of Cumulative Audience - Reach
5 VIEWERS of Cumulative Audience
- (5/12) x 100 = 42% of Cumulative Audience - Reach

If you wanted to calculate the Cumulative Audience - Reach of a single content, we follow the same formula.

2 HOUSEHOLDS › (2/5) x 100 = 40% Ca-Reach Households
2 VIEWERS › (2/12) x 100 = 17% Ca-Reach Viewers

Audience Metrics

Audience Metrics